Recent Client Assignments
Conducted research with audience, board, and donors of an opera company that was considering major changes to its repertoire, performance scheduling, and other variables.
Assessed the market potential for a major dance company that was considering establishing a school in a new geographic location.
Conducted an overall strategy assessment for a performing arts facility that was seeking to establish a niche within its community and build audiences and community support for its programs.
Worked with the Board of a service organization for theatre professionals to evaluate the current array of member services and develop a strategic plan for the future.
Worked with the Board and staff of a small regional theatre company to develop a plan to reduce reliance on one "angel" by raising income from both audiences and other donor populations.
Conducted marketing and/or development diagnostic assessments for various groups, including a small theatre company, a nonprofit historical organization, several vocal music groups, a music school, and an exhibition space.
Marketing and Media Relations Consulting
Conducted audience survey for a consortium of 21 small and midsized theatre companies and directed development of marketing strategies based on the results.
Conducted market research and developed a marketing strategy for two different leading regional theatre companies that were considering moving to new or expanded facilities.
Conducted market research with Boston-area visual artists and musicians, leading to the design of a series of programs to assist them in their career development.
Conducted a market research study on the audience for a lecture series at a major art museum, aimed at determining more effective ways to expand and broaden the audience.
Conducted market research and developed and implemented a marketing strategy for an avant-garde theatre company, aimed at broadening the audience base beyond the current niche.
Directed all marketing operations for a leading performing arts company during a period of planning for a major transition and growth phase, including involvement in pricing, expansion of subscriber services, and media strategy.
Developed an overall plan of activities and responsibilities for the launch of a new arts and technology festival; directed all marketing and publicity efforts.
Managed marketing and/or media relations for a variety of organizations, including an opera company, a major visual arts museum, a leading arts presenter, a major regional theatre, a choral group, a contemporary-classical music ensemble, a touring European youth orchestra, a summer theatre company, a conservatory, and a professional dancers workshop.
Development and Board Consulting
Created a development plan for a service organization for theatre professionals, and assisted in its implementation. Conducted a follow-up assessment for the same client three years later.
Designed and implemented a development plan for a midsized theatre company with special emphasis on cultivation of major donors.
Designed a comprehensive donor benefit program for an opera company.
Designed and conducted offsite Board retreats for a number of different arts organizations, including sessions dealing with strategic planning, annual goal setting, and board effectiveness.
Assisted two music groups with succession planning for senior leadership positions.
Created descriptive materials and tracking systems for the board development committee of a major performing arts organization.
Major Project Management
Planned and managed major events for various clients, including four statewide conferences of cultural leaders.
Created a variety of communication materials for client organizations, including annual reports, donor solicitation materials, season brochures, magazine articles, op-ed pieces, press releases, grant proposals, and marketing materials.