Recent Client Assignments

Strategic Consulting

Assessed the market potential for a major dance company that was considering establishing a school in a new geographic location.

Conducted research with audience, board, and donors of an opera company that was considering major changes to its repertoire, performance scheduling, and other variables.

Conducted an overall strategy assessment for a performing arts facility that was seeking to establish a niche within its community and build audiences and community support for its programs.

Worked with the Board of a service organization for theatre professionals to evaluate the current array of member services and develop a strategic plan for the future.

Worked with the Board and staff of a small regional theatre company to develop a plan to reduce reliance on one "angel" by raising income from both audiences and other donor populations.

Conducted marketing and/or development diagnostic assessments for various groups, including a small theatre company, a nonprofit historical organization, several vocal music groups, and an exhibition space.

Conducted audience survey for a consortium of 21 small and midsized theatre companies and directed development of marketing strategies based on the results.

Conducted market research and developed a marketing strategy for a leading regional theatre company that was planning a move to a new, larger facility in a neighboring town.

Conducted market research with Boston-area visual artists, leading to the design of a series of programs to assist them in their career development.

Surveyed the subscriber base for a regional theatre company to assess satisfaction with a recent move to a new performance venue.

Conducted a market research study on the audience for a lecture series at a major art museum, aimed at determining more effective ways to expand and broaden the audience.

Conducted market research and developed and implemented a marketing strategy for an avant-garde theatre company, aimed at broadening the audience base beyond the current niche.

Directed all marketing operations for a leading performing arts company during a period of planning for a major transition and growth phase, including involvement in pricing, expansion of subscriber services, and media strategy.

Conducted special media campaigns for a charitable foundation and a music school.

Developed an overall plan of activities and responsibilities for the launch of a new arts and technology festival; directed all marketing and publicity efforts.

Managed marketing and/or media relations for several classical music groups – including an opera company, a leading choral group, a contemporary-classical music ensemble, and a touring European youth orchestra – as well as for a summer theatre company, a conservatory, and a professional dancers’ workshop.

Created a development plan for a service organization for theatre professionals, and assisted in its implementation. Conducted a follow-up assessment for the same client three years later.

Designed and conducted offsite Board retreats for a number of different arts organizations, including sessions dealing with strategic planning, annual goal setting, and board effectiveness.

Assisted two vocal music groups with succession planning for senior leadership positions.

Created descriptive materials and tracking systems for the board development committee of a major performing arts organization.

Planned and managed major events for various clients, including four statewide conferences of cultural leaders.

Created a variety of communication materials for client organizations, including annual reports, season brochures, magazine articles, op-ed pieces, press releases, grant proposals, and marketing materials.